To give the project a strong start in Finland, Miila began identifying potential partners. Through acquaintances, Miila found Painovoiman,  a circular economy hub for the creative sector. Painovoima has extensive experience in utilizing industrial byproducts and implementing circular economy projects. Another key partner in the initiative was LAB Muotoiluinstituuttiwhich was excited about the opportunity to explore the potential of repurposing hair and fur fibers.

After piloting and testing, the partners decided to join forces and launch the felting operation in Lahti. Since Lahti was designated European Green Capital 2021, it funded various environmental projects, both large and small. Hiukka Hyvä also received funding as part of the Green Lahti initiative.

With this support, operations officially began in February 2021. Hair salons and pet groomers were encouraged to join as "Hair Fairies" and "Fur Sponsors", contributing their industry byproducts to be repurposed into new materials. As part of the circular economy chain, partner businesses help protect the environment and spread awareness about the reuse of hair and fur fibers.

In September 2021, LAB University launched the 2.0 follow-up project, expanding research on hair and other organic fibers as potential substitutes for plastic.

The Future Vision for Hiukka Hyvä The long-term goal is to integrate hair and grooming industry byproducts into the circular economy as efficiently as possible. By using hair fiber mats, we can help keep the environment and waterways cleaner. Hiukka Hyvä aims to become a social enterprise, creating green and sustainable jobs while promoting the well-being of our planet.